🚀 How to Create a Killer DJ Branding Design Brief (with Real Examples)

🚀 How to Create a Killer DJ Branding Design Brief (with Real Examples)

 

If you’re a DJ or producer ready to take your brand seriously, the first step isn’t just music.

Its identity.

Whether you’re getting artwork created, promotional visuals made, or a full branding system built, you need a clear design brief. The better your brief, the better your visuals. And the easier it is to stand out, book gigs, and connect with fans.

At Mojunky, we work with DJs who want their brand to feel as strong as their sound. Here's how to write the kind of design brief that gets you killer results, not cookie-cutter artwork.

And we're going to walk through a full real-world example: Mars Discotheque.

 

 

✍️ What Is a Design Brief?

Think of your design brief as a translator between your artistic vision and your visual world. It provides designers with the raw data they need to transform their music, energy, and goals into a visual form.

A good brief includes:

  1. Your story

  2. Your sound

  3. Your aesthetic

  4. Your references

  5. Your audience

  6. Your goals

 

 

🧪 Case Study: Mars Discotheque Design Brief

Let’s break it down.

 

 

1. 🚀 WHO ARE YOU?

“I’m a [uk-based] DJ and producer blending house, techno, and disco. My artist alias is [Mars Discotheque] — a retro-futuristic, analogue-obsessed character broadcasting rave transmissions from space. Think: interstellar Hot Since 82 meets ‘90s NASA glitch.”

Your Turn:
Tell us who you are, where you're from, and what kind of vibe you're channelling. This is the personality core of the project.

 

 

2. 🎶 WHAT DOES YOUR MUSIC SOUND LIKE?

“Loop-based, big-room, club-focused house and techno with industrial textures and euphoric buildups. Think Avision, Ronnie Spiteri, Eats Everything. I’m aiming for Defected/Circoloco-level energy.”

Your Turn:
Describe your sound in a way that captures mood, tempo, and influences. Use artist references and energy language.

 

 

3. 🖼 WHAT IS YOUR AESTHETIC?

  • Color: Neon green (#00FFD0), black, white
  • Fonts: Helvetica bold, modular, grid-based
  • Mood: Space rave. Sci-fi club culture. Think NASA meets illegal warehouse.
  • Inspiration: Daft Punk visuals, glitch overlays, ‘90s flyers, satellite graphics, CRT monitors

Your Turn:
List:

  • Your colour palette
  • Font preferences
  • Style references (movies, shows, flyers, posters, etc.)
  • Describe your world in 3–5 keywords

 

 

4. 📸 WHAT ARE YOUR BRAND ELEMENTS?

  • Logo: Monospaced, dome-shaped, with neon-glow effect
  • Artwork: Analogue textures, bold titles, cosmic overlays
  • Signature Phrases:

    • “Broadcast from the Red Planet”

    • “All night signal”

    • “Transmission active”

Your Turn:
Include any slogans, motifs, or ideas for how your logo or artwork should “feel.” Even if it’s rough, it helps us tune into the tone.

 

 

5. 🎯 WHO ARE YOU TRYING TO REACH?

“DJs, ravers, and electronic heads aged 22–38. People who love labels like Drumcode, Trick, and Defected but want something more mysterious. Fans of club culture with a visual twist. Not TikTok trend-chasers — people who value vibe and credibility.”

Your Turn:
Tell us who you’re trying to attract. Gig promoters? Label A&Rs? Fans at Berghain? Give us your audience persona.

 

 

6. 🛠️ WHAT DO YOU NEED DESIGNED?

“I need a full artist branding kit:

  • Logo
  • Artwork template for tracks & remixes
  • Canva pack for Reels, covers, stories
  • Signature animated wave visual
  • Promo art for your first DJ mix
  • Instagram story cover highlights in my colour scheme
  • Merch teaser graphics

Your Turn:
Be specific. What do you need right now — and what do you want to grow into?

 

 

🎁 Bonus Tip: Give Us a Mood Board

If you’ve got Pinterest boards, reference images, or old flyer screenshots — send them. If not, use Canva or Google Slides to paste a quick collection of:

  • Fonts
  • Textures
  • Posters
  • Logos you love
  • Visuals that feel like you

This one step can speed up the process by 10x.

 

 

🧠 Final Checklist – Your DJ Branding Brief Template

Copy/paste this into your doc or form when working with Mojunky:

markdown 

🪩 DJ DESIGN BRIEF

  1. ARTIST NAME:
  2. LOCATION/BASE:
  3. MUSIC STYLE
  4. SOUND REFERENCES (artist/influence)
  5. VISUAL MOOD
  6. COLORS
  7. FONTS:
  8. SIGNATURE PHRASES
  9. WHO IS THIS FOR (audience)
  10. WHAT I NEED DESIGNED
  11. MOOD BOARD LINK (if any)
  12. WEBSITE/SOCIAL LINKS:

 

 

🛸 Ready to Build Your Brand?

If you’re a DJ ready to finally lock in your visual identity, Mojunky can help. Whether you're releasing a track, launching a mix series, or planning a merch drop, the right visuals can launch a movement.

📩 Pick your DJ Pack
📎 Include your brief (or use this blog to write it!)
💥 Let’s make your brand unforgettable.

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